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WHAT CAN BE REGISTERED AS A TRADE MARK

Any sign capable of being represented graphically can be registered as a trade mark, provided that it is distinctive or unique in some way so as to distinguish the relevant products and services in relation to which the trade mark is used from those of competitors.

WHAT CAN BE REGISTERED AS A TRADE MARK

By Eugene Honey

Any sign capable of being represented graphically can be registered as a trade mark, provided that it is distinctive or unique in some way so as to distinguish the relevant products and services in relation to which the trade mark is used from those of competitors.

Trade marks which can be registered include the following:

A device, representation or logo
A name
A signature
  Word or slogan
Letter or combination of letters
Numeral or combination of numerals
Shape
Configuration
Pattern
Ornamentation
Colour or colours
Container for goods
Any combination of the aforegoing
Any sign, mark or item which can be represented graphically

WHY REGISTER A TRADE MARK

Good corporate governance requires protection of these valuable assets
To maintain markets or countries open for future expansion
Strategic defensive purposes

 
 
   

 

In association with Bowman Gilfillan Africa GroupMember of Lex MundiMember of Employment Law Alliance